The Human Experience of Digital & Innovation


We interviewed seasoned digital leaders about their digital experiences; what to focus on, what to avoid, and where to look to next.


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The Human Experience (HX) of digital and innovation is critical for all organisations. This is looking broader than just your customers but to all the humans involved in creating and supporting innovation and digital experiences in large organisations. Real digital transformation starts in a room with your own people and products. Not by buying someone else’s, off-the-shelf.

Digital and innovation initiatives are challenging and intense. This interview with multiple digital leaders will allow for a retrospective style approach to examining what we should start, stop and continue doing.

This event was an opportunity to hear from a panel of seasoned leaders and learn from their experiences to apply to your own leadership.

Facilitated by Jon Beattie, Chief Digital Officer at Apolinar and author of the HX Handbook.

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Want to learn more about the topics discussed at the event? Get the HX Handboook.

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Guest speakers

Wayne Armstrong headshot

Wayne Armstrong

Head of Digital Channels | PlaceMakers

Wayne has run multiple transformation programmes from ideation to delivery in large complex legacy organisations, receiving national recognition winning the NZ CFO Award for Innovation and as a finalist for the NZ CIO Award for Digital Transformation.

Bruce Pilbrow headshot

Bruce Pilbrow

Chief Executive Officer | Spirit of Adventure Trust

As an experienced CEO, Marketing Executive, Chairman and Director; Bruce has an interesting career spanning the Creative Industry, NGO, Government, Corporate and owning his own business. He is a creative at heart with a strong entrepreneurship focus. Business transformation with a focus on customer-first measurable growth is key to his approach. 

Ben Casse headshot

Ben Casse

Research & Development Manager | Fisher & Paykel Healthcare

Passionate about leading and motivating people to create innovative and inspiring products; Ben is an experienced software product leader.  His experience covers cloud, IoT and medical devices, with skills in development, product management and marketing.  Having lead teams from 4 to 50; Ben has a sound track record delivering market-leading cloud software globally.