Apolinar was engaged by Open Country to help it lure milk suppliers away from much larger processors using service-based differentiation. Our first step was to dispel the client’s assumptions about what dairy farmers really needed, and actually find out using research, workshops, and interviews.
This gave us some real insight into the needs of the industry, and was invaluable in refining the scope and allocating valuable resource. Farmers were involved throughout as participants in Co-Design sprints and user testing.
Working closely with the client, in just 18 weeks we: