HX is an organisational philosophy based on understanding the human experience of technology.

About HX

HX was developed by Apolinar to help our clients take a wider view of digital technology, and to help organisations create greater value for their stakeholders.

Far too often technology solutions focus on technology rather than people. CX is great, if you can compress your whole audience into a single box called “customers.” UX is also great, if the whole business problem is interaction design.

The radically altered environment of 2020 makes the narrow application of technology a greater business risk than ever before.

When digital is the only way people can experience your brand and business, can you afford to get it wrong?

The post COVID-19 environment means more businesses must focus on digital delivery than ever before.

What Does HX Mean For You?

The whole point of HX is to provide a bigger, more flexible, more powerful framework to help your organisation succeed at digital transformation.

Far too often technology solutions focus on technology rather than people. CX is great, if you can compress your whole audience into a single box called “customers.” UX is also great, if the whole business problem is interaction design.

Technology may be logical, but the way people experience technology remains intuitive and emotional. Businesses providing a digital experience anchored in a positive human experience will survive what’s coming next - and will create the opportunity to flourish.

There is no longer any room for lip service around partnership between clients and suppliers.

HX Design, Technology, Coaching, Partnership

Those businesses willing to partner honestly and effectively, who are seeking to create high levels of trust, will have the best chance of success.

At Apolinar, the HX of our organisation is helping you with digital technology, coaching your people to outperform, and building mutual value through partnership.